Archive for December 2nd, 2008

02
Dec
08

Well, Hello Audiotuts.com

audiotutsvsotherguys

My last job working for someone else was as Editor/Producer for a site that produced video and text content concerning an area near and dear to me: the audio and music technology space.  I still have friends there, so it should be made clear that I don’t mean to knock that site at all even as I find one that does some of what they do quite a bit better and generates a bit more traffic.

Audiotuts.com (thanks for the heads-up from Matthew Heusser by way of Andy Lester) is focused on video screecast tutorials in the myriad features and approaches of audio production tools, much like the kind I used to regularly produce.  The clips are well put together and have a high usefulness factor that serves as a showcase of the role of screencast media as software documentation supplement.

The difference is in the Audiotuts media strategy.  It’s dead-on correct: a blend of technical depth for the various software userbases with blogging added as SEO/SMO bait.  Alexa says the eyeballs and earholes are lined up at the door in excess.

It may well be that a 1-1 comparison of the two sites is unfair, as Audiotuts content is more narrowly focused.  And there’s no doubt quality content on both sites in spades.  Nonetheless, Audiotuts very greatly resembles the vision I had for the last site that I incessantly pitched to the site owners (to deaf ears). So while it smells a little bit like personal vindication, I’m just being petty and mean-spirited providing an interesting comparison.   

Now I have to find a hat just so I can take it off to Audiotuts.  Salut!




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