to the surprise of nobody, apple iPods and iBooks and related iBilge are hollywood’s preferred brand of quasi-toy computer and shitty audio player. the apple corporation, always first to the party (whenever the party is really a job in disguise) has policies in place to ensure they never reliquish their exclusive association with the skin-deep.
for one thing, according to this wired.com article, apple forbids its employees working in their retail stores from speaking to the press about the celebrities who come in to their los angeles stores.
it’s understandable – apple has no interest in being associated with motley crue singer vince neil, who bought a g5 recently so a reality tv show camera crew would “see something cool-looking in his shanty pad.”
at the end of the day, which is more important? that apple retains its confidences with the world’s confused entertainers or that we learn that director kevin smith is a regular at the store due to his wife’s iBook being “on the blink”? he should look pissed off.